Usual media spin-doctor bullshit. They want to make money, and I am sure they did.
I fell about that the same way. Look like Irr are weaker then years ago. Just recall how was the atmosphere on the derby. Plus that bullshit Irr store is unacceptable. They exist only because SS LAZIO, and their purpose is to serve Lazio only not to make money out of it.
I would like more to see all wearing Lazio jerseys instead of IRR t-shirts.